Branding and Advertising
During my time at Noria Corporation, I contributed to a wide range of visual communication initiatives focused on industrial lubrication education and reliability best practices. I supported the development of graphic assets across multiple platforms, helping translate highly technical content into clear, engaging, and accessible visuals for engineers and industry professionals.
My work spanned both digital and print media, including social media content, internal communications, marketing campaigns, educational guides, presentations, and branded materials.
A key part of my experience involved contributing to major industry events. I participated in the design and production of graphic materials for the Congreso de Mantenimiento y Confiabilidad (Mexico and Chile editions), as well as for Reliable Plant Conference in the United States. These events are centered on professional education in lubrication engineering and maintenance reliability, and required cohesive visual systems across physical and digital environments, including event signage, social media content, and supporting marketing materials.
In addition, I worked on several editorial and long-format projects, including three editions of Reliable Plant Magazine, where I contributed to layout design, article visuals, and advertising content. I also supported the development of the book Oil Analysis Basics, reinforcing my experience in structuring and presenting complex technical information in a visually effective way.
While working at Noria, I developed the branding and promotional materials for a new specialized training offer focused on machinery lubrication for maintenance professionals. The goal was to create an identity that felt more tailored and flexible, reflecting a training experience that could adapt to the needs of each participant while staying aligned with the company’s existing visual language.
The logo was designed with a subtle modular idea, using the A and S as joining block-like forms to suggest structure, customization, and a more personalized learning approach. The visual direction relied on a serious and confident palette, combining black with Noria’s signature blue to communicate trust, professionalism, and technical expertise.
Along with the identity work, I created print pieces and social media assets to support the launch and presentation of the new training. The project brought together branding, layout, and communication design to help position the offer as a strong, credible, and professional solution for the intended audience.
