This project was developed as part of a design evaluation for SoftMoc, focused on creating homepage hero concepts for the launch of the New Balance Spring 2026 collection. My objective was to explore visually engaging promotional directions that could support a modern e-commerce experience. And for this exploration, I created two distinct creative approaches:

The first concept follows a more lifestyle-oriented direction, using a clean and modern visual composition to create an aspirational seasonal atmosphere around the collection. The goal was to balance promotional content with a visually refined aesthetic that could help the New Balance collection feel premium, modern, and relevant to contemporary online retail trends.

The second concept introduce stronger visual dynamism through animated movement and 3D product presentation. By featuring the shoe as the central visual element, the concept focuses on immediate customer attention and product recognition while supporting a more engaging e-commerce interaction.

In addition to the hero concepts themselves, the project also includes presentation mockups and source design files to demonstrate how the assets could function within a real homepage environment.